New York Times
2022-CurrentVarious product (News, Games, Audio, Cooking apps) and growth and engagement marketing projects
Year in Games
The Year in Games end-of-year digital experience highlighted players’ personal stats as a delightful toast to the year 2025.
Watch Tab Launch
The Watch tab is a dedicated destination to discover breadth of our journalism visually in the app by swipring through short vertical videos.
New York Times Audio App Launch
Campaign to drive engagement with the new product, the Audio app, that offers access to podcasts like The Daily, Hard Fork and more.
Mini Crossword Hall of Fame
To mark the Mini’s ten-year anniversary, we gave players the ultimate bragging rights by creating a digital Hall of Fame with a live leaderboard. Additionally, We had a live event for our puzzle editors and amazing players to get together, to have a game night and celebrate the special anniversary.
Sharing Product Marketing
Product marketing campaign to encourage connecting with readers communities by sharing and gifting articles.
Midi Crossword Launch
The Midi is a midsize Crossword puzzle, designed to be solved–by offering approachable clues to our players.
Landing page and email design to increase engagement of the partnership that makes it easy to order ingredients directly while browsing recipes in the NYT Cooking app.