Pacsun
with Spring Studios, 2021The PacSun App had been suffering from high drop off, low checkout completion and overall poor engagement. Collaborating with a UX lead, I identified specific pain points and delivered a fully redesigned App.
Areas of Focus
Content Organization
Content needed to be better organized and condensed. This was achieved through using tabbed structures swipeable cards and dynamic category selections.
Dynamic Filtering
Advanced filtering and smart search suggestions needed to be utilized in order to quickly sort through a robust offering of brands and products.
Personalized Curation
The addition of personalized content helped suggested items to feel more like curated looks. This allowed targeted sales and offerings to feel less discounted and more aspirational.
Style Guide
The creation of a full style guide including color palette, typographic styles and reusable design elements ensured future ease of use for future app updates.