Sijo
with High Tide, 2021Sijo is a bedding and sleepwear brand focused on improved sleep performance through material innovation. The new identity conveys Sijo’s unique hybrid of technical and sensual expertise while laying a foundation for the brand as a source of performance sleep textiles.
I have designed their website, special page that directs users to learn more about the CLIMA collection, an ambitious luxe collection that’s temperature regulating. I have created a new design system for the brand, highliting the brand colors in product cards and brand message modules, and emphasized the physicality of products in a digital space through compelling product details and science behind the product.
I have designed their website, special page that directs users to learn more about the CLIMA collection, an ambitious luxe collection that’s temperature regulating. I have created a new design system for the brand, highliting the brand colors in product cards and brand message modules, and emphasized the physicality of products in a digital space through compelling product details and science behind the product.
Sijo logo anchored to the corners fade as you scroll down.
Expanded menu on hover state, featuring a key product inside the menu.
Quick Shop feature on product carousel to select options before viewing more details.